In this day and age of 24/7 information, it's challenging to stand out among the crowd. LJPR will uncover ways to distinguish your business or service and cut through the clutter. Today, there are more communications channels used by consumers and businesses than ever before -- social updates, podcasts, blogs, main stream press, Web programs, videos, specialty publications and e'zines. LJPR will develop a tailor-made public relations strategy for targeting the right people at the right time, with the right medium. LJPR is an independent public relations firm that has worked with consumer products companies, non profits, retailers, events organizations, design firms and other groups looking to create a buzz.
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About Us
 

Lisa Rinkus has worked on both the agency and corporate sides of the PR industry. LJPR, which she founded in 1995, represents clients in health care, entertainment, consumer products, retail and real estate, among others.  Organizations represented by LJPR include the National Institute for Children's Health Quality, the All Newton Music School, "Mount Joy" (the movie), PBS, Forgirlsake and Conservation Services Group. Specializing in media relations, LJPR has garnered coverage on leading television programs, blogs, e 'zines and in print publications.  Lisa is also an accomplished writer, having published letters, feature articles and op/eds in local and national media outlets. Since 2013, she has published "Modern Musings by an Old Fashioned Girl," a blog covering pop culture, movies and health.

Prior to LJPR, Lisa was manager of PR for T.J. Maxx where she was responsible for community relations, sponsorships, publicity, promotions, crisis communications and special events. She also spent six years with Agnew, Carter, McCarthy, a leading Boston PR firm (now Manning, Selvage & Lee). There, Lisa handled publicity for the U.S. launch of Waterman pens for The Gillette Company, Copley Place, the New England Spring Flower Show, Poloroid Colliers International and First Night. Lisa began her career at Cabot Advertising in Boston. She is a member of the Public Relations Society of America and the National Association of Professional Women. Lisa is also a member of the corporation of the All Newton Music School, in Newton, Mass. A graduate of Regis College, Lisa lives in the Boston area with her family.

 
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