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Work
 

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LJPR has developed successful public relations programs in several industries including entertainment, retail, design, manufacturing, real estate, health care and the environment.  Following is an overview of key campaigns, although all work is not listed here:

 

Conservation Services Group

 

Developed corporate media relations campaign to target wholesale electricity markets and business leaders.  Results achieved in key industry and consumer media outlets including:

 

·         ABC News Now

·         Business Week

·         The Wall Street Journal

·         Utility Business

·         Fortune

·         Platt’s Energy Economist

·         Power Engineering

·         Renewable Energy World

·         Boston Business Journal

·         The Boston Globe

·         National Public Radio

·         The New York Times

·         New England Cable TV News

·         CNN Money

·         Washington  D. C. Business Journal

·         WBZ-AM/CBS Radio


 Second Church Nursery School

Developed campaign to promote the 75th anniversary of the non sectarian pre-school in Newton, Mass.  Obtained broadcast coverage of the birthday celebration on New England Cable News and New TV.  Also placed feature articles about the school in The Boston Globe and provided content for the school's Web site.


Euroballroom Dancesport Studios

 

Created public awareness campaign to register school groups and adults in ballroom dancing classes.  Achieved cover story in Newton Magazine and Brookline Magazine, two glossy publications circulated west of Boston.  Also arranged feature placement of studio, owner and students on Comcast, Channel 8.  The station devoted a 10-minute feature segment, strictly on Euroballroom, that aired throughout New England during Prime Time.

  

First Night

 

Managed comprehensive media relations program for Boston’s premier New Year’s Eve celebration.  Worked with TV stations, magazines, newspapers and radio stations throughout the country and placed feature segments and news stories in/on:

                                                    ·         People magazine
                                                   
·         CBS “This Morning”
                                                    
·         The Boston Globe
                                                    
·         USA Today
                                                    
·         Boston Herald 
                                                    
·         Family Circle

 

Games for All Reasons

 

Responsible for promoting new and existing products and involvement in Toy Fair trade show to industry trades, consumer and educational media. 

 
                                                    
·         Boston Globe
                                                    
·         Boston Herald
                                                    
·         Boston Parents’ Paper
                                                    ·          LA Parent
                                                    
·         Toy Book 
                                                    
·         Other trades

 

Institute for Healthcare Improvement

 

Promoted non profit organization’s role to national and local press in achieving universal quality standards at hospitals and clinics.  Developed media relations strategy to position the organization’s CEO and top doctors.  Was able to achieve front-page coverage of national meeting in The Wall Street Journal and got client mentioned in “Health” column on a regular basis.  Also gained coverage in The Boston Globe and several industry publications. 

 

The Morson Collection

 

Achieved feature publicity in major design magazines to support the opening of the furniture retailer’s Boston location.  Placements appeared in several top business and consumer media outlets including: 

 
                                                       
·         New England Home
                                                       
·         Boston Magazine Home
                                                       
·         The Boston Globe
                                                       
·         The Boston Business Journal 
                                                       
·         Interior Design “LiveWire”

 

ENERGY STAR

 

Implemented creative PR strategy to promote EPA-rated appliances and homes for consumers.  Achieved feature stories focused on front loading washing machines in:

                                                        
·         The Wall Street Journal
                                                        
·         House and Garden
                                                        ·         The Hartford Courant
                                                        ·         The Boston Globe
                                                        
·         The Boston Herald

Letters, op/eds, other work

Lisa Rinkus is a regular contributor to opinion pages, blogs and other forums.  Lisa's articles have appeared in The Huffington Post,  The Boston Globe, The Wall Street Journal and others. She also publishes Modern Musings By an Old-Fashioned Girl, a lifestyle and pop culture
blog: https://lisarinkus.wordpress.com/


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